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Affordable custom Shopify builds.

✔ Built by Australian developers
✔ No low quality offshore work
✔ On-going support
✔ More affordable than an agency

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BYO Design

From AUD $9k

Bring your Figma design and we'll build it for you - including support to scope and build key functionality requirements.

Design + Build

From AUD $14k

Bring your branding and requirements. We'll create a Figma design for you to approve, and then build it.

Brand + Design + Build

From AUD $19k

Bring your business goals, we'll rebrand/refresh your guidelines, design your new store, and build it.

How it works

Project goals, requirements, and planning

We'll work with you to find the ideal solution for what you're trying to achieve in Shopify - years of specialising in Shopify means we'll always provide a best-in-class approach, without the agency fat.

First review ready in 3 weeks*

The first review will be ready in 3 weeks of the design or build phase starting.
We scope thoroughly and move quickly because you work with us - the developers - directly. No client success managers to slow things down.

A couple feedback rounds later, and you're ready to go live.

More emphasis on planning and requirements up front makes review rounds with us are quick and easy. Once you're live, we're available for on-going retainer free support.

*We move quickly but, full project timelines usually run 1 - 3 months depending on stakeholder response times.

A custom Shopify build is easier than ever.

Transparent pricing from the start, without the traditional agency fat.

+ Build
+ Design
+ Build
Perfect For
Merchants with an in-house specialist, or partnered with a design or CRO agency.
Merchants with branding looking to retheme on Shopify, or migrate to Shopify.
Merchants that need support creating or refreshing their brand and digital strategy.
Project Cost
(exC. taxes)

From $9kAUD

From $14kAUD

From $19kAUD

Kick off to go live
1 - 2 months
2 - 3 months
2 - 4 months
On going Support
(Simple retainers or on-demand)
Additional hours & scope
(EXC. Taxes)
$165 / hour
$165 / hour
$165 / hour

Shopify stores we've helped.

Real happy clients.
branding & Design
Custom Theme Build
Custom PRoduct Forms
Retheme to Os 2.0
Custom Product Forms
Bundled Products
Woocommerce to Shopify Migration
Custom Swatches
Custom PRoduct Forms
New store launch
Store set up
Custom swatches

Meet the team that you'll actually work with.

Speak directly with the people that get the work done.

Gabrielle Rea


One half of Sundae Lane with 8 years as a Senior Shopify Developer and Technical Lead.

Gabbie can help your brand create a cohesive store experience with best in class Shopify solutions.

Your Shopify site shouldn't just be a store, it should be a brand.

contact us

Anthony Vita


The other half Sundae Lane with 8 years as an eCommerce Manager, turned Shopify Developer.

Anthony helps give you the confidence to grow your Shopify brand with simple solutions for your complex problems.

If it's not a solution that's easy for you to manage - it's probably not the right solution for you.

contact us

Frequently asked questions

What kind of clients do you work with?

All clients! No matter how big or small. Most of our clients have gone through some traditional 'Agency Trauma' or nightmare scenario and have found their new home with us. No lock in options are the way it should be.

I just need answers to a few Shopify questions.

We're here for that too. You can reach out to book in a consulting call - our on demand rate applies and you can ask as many questions as you need!

You might also be interested in our Monthly Support package. You could book 2-3 calls a month + ask as many questions as you like over email.

Do you work with clients outside of Australia?

We're happy to work with anyone! We have a few clients in New Zealand and the USA.

I can get a cheaper service from Upwork/Fiverr freelancers.

You sure can. If you don't mind manually vetting every applicant, and trying to deal with language barriers, timezone differences, and often subpar work quality - those platforms can work out quite well.

We're here for your business when you're not quite sold on the traditional agency model, and don't want to go through the hassle of a freelancer platform.

Are you based in Australia?

We're based in Melbourne but are a fully remote small team. This means we can sometimes be working from a different timezone.

Every client on a support plan or retainer, will have access to a direct emergency phone number no matter your timezone.

Have more questions?

Just reach out, we’re always around to answer any questions.

contact us

Get started

It only takes 30 seconds to kick off a project, and get simple Shopify support. Fill in the details below and we’ll be in touch.

First, tell us about yourself

Lastly, tell us about the project

Just a reminder that we specialise in custom development, training and support for Shopify stores.
We are unable to assist with issues relating to account suspensions, Shopify payments, or other platform issues.

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Easily create powerful bundles and kits on Shopify.


Maximise your sales with multi-step, mix-and-match bundles and kits your customers can choose from.

  • Create steps for each product set, guiding customers through their choices.
  • Control minimum/maximum selections, display options, and total quantity limits.
  • Discount options for fixed price, sum of selections, or amount/percentage off.
  • Customise the look inside the theme editor with advanced options for developers
  • Discounts applied to line items, so you can still use discount codes at checkout
Learn more

+ 7 day free trial